NHOMS | MassOMS
In September of 2024, I accepted an offer as a Marketing & Sales Coordinator for an oral surgery group with 13 locations, primarily focusing on expanding and running dental education events in the New England area. During my first three months, the organization lost its Marketing Director as well as the Marketing Manager for the organization.
Naturally, my role expanded quickly and I became an integral part of a team taking on a host of marketing initiatives. After 6 months, I was elevated to a Marketing Operations Specialist Role, and now currently serve as a Marketing Operations Manager.
Some (completed) projects that have kept me busy…
Intiveo Rollout
As a company wide initiative to become a leaner, more efficient practice. I took on the challenge of implementing an entirely new referral system to be used daily by our referral network.
Spring Smiles Reactivation Campaign
Undergoing major budget cuts and company restructuring - I was tasked with one thing - bring in revenue - somehow. The result? a 2 month sprint that resulted in $104k net production, and a 17x ROI
Field Marketing Portal
Field visits, route planning, and rep activity had zero visibility for leadership - it all lived in someone's head and in individual spreadsheets (AKA my worst nightmare). I was tasked with building the tracking system myself, no dev team. The result? A live portal tracking visits and routes, in daily use for 2 months, with production-value reporting in development.
CE Certificate Portal
A fully manual continuing-education process - paper sign-in, spreadsheet reconciliation, certificates emailed out one at a time - was quietly eating a role's worth of hours every month. In month 3 of my starting role, I decided to fix it without adding headcount. The result? An automated workflow from attendance to certificate to self-serve portal, and a contracted support role eliminated entirely.
Referral Reporting System
There was no consistent way to see referral health. So, I built a reporting cadence at the surgeon, clinic, and company-wide level to actually make that visible.
Company-Wide Professional Development Day
Built all materials for a 150-person, company-wide development day including position-based learning tracks, full event logistics, company-wide headshot capture, and an employee raffle program tied to session participation.
Internship Program Creation
Built a full internship program from scratch. All details including: job posting, interview structure, and mentorship.
Dental Lab Rebrand
We decided (our CEO, on a whim) to launch a completely in house dental lab. The problem was, it had no outward-facing branding built to be able to deliver product at a high level. I built the logo, along with several mocks for product packaging use.
Some (in-progress) projects currently on my plate
NHOMS/MassOMS Website Redesign
Leading a full website rebuild for both brands in partnership with an outside vendor. Coordinating the entire project end to end: directing design decisions, contributing original design work, building out page content and structure, and supplying the vendor with everything needed to execute, positioning both sites for launch under the refreshed brand system.
Building the Entire Marketing Infrastructure
Rebuilding everything on the marketing side from the ground up: paid media, website, CE curriculum, field marketing, the D2C funnel, and the CRM itself. The goal: understand, track, and optimize how we receive patients within every medium.
Academy 2027 Curriculum Build
Currently planning the 2027 curriculum year for The Academy, NHOMS/MassOMS's CE dinner-and-lecture membership program. This includes event planning (speakers, topics, and scheduling for the 10x/year cadence), compliance with state CE credit requirements, fee structure for the coming year, membership features, and related planning workstreams as they're finalized.