Hi there,

I’m Grady — a marketing professional trying to make some noise (the good kind) in a very crowded industry.

I’m passionate about creating, especially within the apparel space. If it involves sports, health, fitness, apparel, or building community, I’ve probably already mocked up a campaign for it (mentally at least).

I enjoy learning new skills and having a hand in creating things that make people feel seen, understood, or just a little more like themselves.

Sports taught me early that among good teams, culture is key. The best teams I’ve been on, in life and work, are full of people with work ethic baked into their DNA. That mindset has shaped how I show up — athletically, academically, and professionally.

Let’s connect — scroll down and hit a button :)

Tools I'm Good With

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Tools I'm Good With ⬤

Platforms I'm Learning

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Platforms I'm Learning ⬤

Experience

  • Brand Publicity Intern

    ⬤ Publicity & Influencer Marketing Execution
    Supported major product launches by coordinating 100+ PR sample placements, managing influencer outreach, and helping secure media coverage to amplify brand visibility.

    ⬤ Influencer Strategy & Brand Storytelling
    Built targeted influencer rosters and conducted creative audits to strengthen campaign alignment, messaging, and overall brand storytelling.

    ⬤ PR, Media Outreach & Campaign Support
    Contributed to national campaign execution (including Bobbi Althoff x Fork, Milk, Kidnap), developed press materials, and secured media placements through targeted research and pitching.

2

  • Marketing Operations Manager:

    ⬤ Marketing Leadership & Execution
    Manage and lead a 5-person marketing team, driving execution across campaigns, creative, and operations while adapting to shifting priorities and consistently hitting aggressive engagement goals.

    ⬤ Omnichannel Growth & Pipeline Strategy
    Built and ran in-house paid campaigns across Meta and Google (B2B, events, promotions) while partnering with agencies to scale omnichannel initiatives. Collaborated closely with sales to architect the deal pipeline, improving handoffs, tracking, and overall conversion efficiency.

    ⬤ Systems, Reporting & GTM Execution
    Overhauled HubSpot reporting with real-time dashboards to drive data-backed decisions across teams. Standardized cross-department processes, managed marketing collateral operations, and led go-to-market launches for two referral-focused portals to enhance partner value.

    Sales & Marketing Coordinator

    ⬤ Program Strategy & Event Marketing
    Owned strategy and execution of a 20+ event annual CE program, driving attendance growth and strengthening referral relationships through consistent, high-value experiences.

    ⬤ Multi-Location Campaign Execution
    Led cross-office marketing initiatives supporting 8 surgeons across 13 locations, producing branded materials, patient education, and email campaigns to increase engagement and consistency across markets.

    ⬤ Field Marketing & Revenue Impact
    Partnered with field teams to turn office visits into sales opportunities, contributing to a 30% lift in membership adoption while introducing in-person “blitz” tactics to expand brand presence and deepen referral engagement.

1

  • Communications & Marketing Intern

    ⬤ Design & Brand Identity
    Created in-house logos, merchandise, and digital assets to establish a consistent visual identity, and reduced vendor spend by $35K through a full in-house website redesign.

    ⬤ Creative Production & Video
    Directed, filmed, and produced company-wide video content to showcase operations, team culture, and day-to-day brand storytelling.

    ⬤ Content & Market Insight
    Developed social content and supporting materials while using market research to inform direction and maintain alignment with brand standards.

3

  • Marketing Intern

    ⬤ Content & SEO Foundations
    Created and managed blog and social content across multiple brands under the LupoliCo umbrella, building a foundation in SEO and brand voice consistency.

    ⬤ Design & Creative Assets
    Designed logos, mockups, and promotional materials for internal initiatives and events, supporting consistent visual execution across brands.

    ⬤ Initiative & Operational Insight
    Developed and launched a “Secret Shopper” program across 14 Sal’s Pizza locations to evaluate customer experience and operational consistency, contributing actionable insights to the marketing team.

4