Marketing Operations Manager

⬤ Marketing Leadership & Execution

Lead a 3-person marketing team across events, digital/referral operations, and field relationships. When new CE compliance standards forced a full model rebuild, paused major event planning to lead that rebuild from scratch. Own all collateral design, builds, and purchasing.

⬤ Omnichannel Growth & Campaign Execution

Design and run paid campaigns across Meta and Google, including ad copy, after transitioning off agency support, while building out a first-ever lead-qualification funnel. Built a segmented, omnichannel reactivation campaign that delivered a 17x return on a $6K spend.

⬤ Systems, Reporting & GTM Execution

Architected real-time HubSpot dashboards translating vendor campaign data into leadership insight, and inherited an undocumented CRM setup to train the sales team on lead sorting and outreach. Led the GTM rollout and repositioning of a referral platform to 70% adoption in three months, and built a field marketing portal now giving leadership visibility into field activity for the first time.

Sales & Marketing Coordinator

⬤ Program Strategy & Event Marketing

Owned strategy and execution for a 20+ event annual CE program, growing both event volume and in-person turnout from referring physicians.

⬤ Multi-Location Campaign Execution

Coordinated cross-office marketing initiatives supporting 8 surgeons across 13 locations, producing branded materials, patient education content, and email campaigns.

⬤ Field Marketing & Independent Ownership

Ran last-minute, in-person office visits paired with segmented, triggered email campaigns to fill events faster. Served as the sole in-house marketer for four months, managing vendor relationships, print media buys, referral analysis reporting, and a full holiday gifting initiative

Brand Publicity Intern

⬤ Publicity & Influencer Marketing Execution
Supported major product launches by coordinating 100+ PR sample placements, managing influencer outreach, and helping secure media coverage to amplify brand visibility.

⬤ Influencer Strategy & Brand Storytelling
Built targeted influencer rosters and conducted creative audits to strengthen campaign alignment, messaging, and overall brand storytelling.

⬤ PR, Media Outreach & Campaign Support
Contributed to national campaign execution (including Bobbi Althoff x Fork, Milk, Kidnap), developed press materials, and secured media placements through targeted research and pitching.

Communications & Marketing Intern

⬤ Design & Brand Identity
Created digital assets, logos, and social graphics for multiple brand campaigns, and replaced a $35K/year vendor retainer with a self-built Squarespace website, with manager approval.

⬤ Creative Production & Video
Directed, filmed, and produced company-wide video content to highlight in-house operations and staff.

⬤ Content & Market Insight
Conducted competitive research on bottling-industry positioning to inform strategic decisions, and supported the creation of promotional materials, maintaining consistency with brand guidelines.

Marketing Intern

⬤ Content & SEO Foundations
Created and managed blog and social content across multiple brands under the LupoliCo umbrella, building a foundation in SEO and brand voice consistency.

⬤ Design & Creative Assets
Designed logos, mockups, and promotional materials for internal initiatives and events, supporting consistent visual execution across brands.

⬤ Initiative & Operational Insight
Developed and launched a “Secret Shopper” program across 14 Sal’s Pizza locations to evaluate customer experience and operational consistency, contributing actionable insights to the marketing team.