Client Work
Made For More Wellness
For Made For More Wellness, I built the brand and business from the ground up and continue to support it today. I started with discovery, gathering her story, services, and ideal client to shape the positioning, then designed the logo and a full visual identity that feels warm, credible, and clearly wellness-focused. I built the website to guide visitors from “who is she” to booking a consult, created posters that carry the brand into print and social, and set up the backend intake system so incoming leads are captured and organized instead of getting lost. I continue to consult on one-off projects, SEO optimization, and various solutions aiming to automate as much backend work as possible.
Barlin Electric
For Barlin Electric, a small master-electrician shop serving Southern New Hampshire, I built their paid advertising from the ground up and continue to manage it. I structured campaigns around their core services, like EV chargers, panel upgrades, generators, and emergency work, with keyword research and homeowner-friendly ad copy. I propose budgets and new campaigns as opportunities come up, and optimize performance across channels to drive more calls and booked jobs.