Marketing and PR
New Balance Campaign
In my sophomore year, myself and a classmate were tasked with creating a campaign for a new audience within the sports realm. Within the presentation, I handled the creation of all of our advertisement graphics and campaign slogan.
Caribbean Resort Plan
As part of my strategic media planning class, I was tasked with taking on a resort to create a media plan for. I chose a resort in Aruba with the goal of engaging new audiences and creating awareness for the resort.
Campus-Wide Awareness Campaign
As part of my public relations class, my small group created a PR plan to encourage plant-based food consumption and conscious eating amongst Endicott students.