In spring 2023, I chose to create deliverables for the growing performance brand, NOBULL. As NOBULL has expanded, it has begun to market itself to new realms in the sports world, such as golf. These deliverables were designed not only to develop my own personal skills but also to help bridge the gap between NOBULL as a performance brand and the history of golf brands.
Competitive Analysis
A competitive analysis I made to help NOBULL assess exactly where it is as a competitor against similar brands.
Audience Segments
A target audience segment developed through secondary research surrounding in-person and at-home consumers of The Masters tournament
Floral Drop Activation
In light of a recent floral drop from NOBULL, I created a sample activation surrounding the product launch. The event serves to activate the brand through engagements with the NOBULL run club, Boston area CrossFit gyms, and first-time consumers.
Mock Activations
A mock activations schedule and rationale that is designed to establish NOBULL as a significant brand in the golf realm.
Athletes to Watch - CG 2023
With the 2023 CrossFit games soon approaching, I wanted to create content that could easily be adapted into a website promoting the CrossFit games. While the big names in CrossFit typically get tons of media, the lesser-known, on-the-come-up athletes are often overlooked. Therefore, this summary information for the casual CrossFit fan provided some background on some of the rising athletes.